Privacy Policy

Last updated: April 11, 2026

Authentic Africa Market operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Our payment processing is powered by Stripe, which enables us to provide secure transaction services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories:

  • Contact details: including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information: including credit card, debit card, and financial account numbers, payment card information, and transaction details processed via Stripe.
  • Account information: including your username, password, security questions, and settings.
  • Transaction information: including items viewed, items in cart, purchases, and past transactions.
  • Communications: including information provided when sending a customer support inquiry.
  • Device information: including IP address, browser type, and unique identifiers.
  • Usage information: including how and when you navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you: when you create an account, make a purchase, or communicate with us.
  • Automatically: through cookies and similar technologies when you visit our site.
  • Service providers: vendors like Stripe who process information on our behalf to facilitate payments and fraud prevention.
  • Partners: from third parties and marketing partners.

How We Use Your Personal Information

  • Provide, Tailor, and Improve: Processing payments through Stripe, fulfilling orders, and creating a customized experience.
  • Marketing and Advertising: Sending promotional communications and showing relevant online advertisements.
  • Security and Fraud Prevention: Authenticating accounts and utilizing Stripe's security tools to protect against fraudulent or malicious activity.
  • Communicating with You: Providing customer support and maintaining our relationship.
  • Legal Reasons: Complying with law and responding to legal processes.

How We Disclose Personal Information

In certain circumstances, we may disclose information to:

  • Stripe and vendors who perform services on our behalf.
  • Business and marketing partners for personalized advertising.
  • Third parties when you explicitly direct or consent to the disclosure.
  • Affiliates within our corporate group.
  • Relevant parties in connection with a business transaction like a merger.

Your Rights and Choices

Depending on where you live, you may have rights including:

  • Right to Access / Know: Access information we hold about you.
  • Right to Delete: Request deletion of your personal data.
  • Right to Correct: Update inaccurate information.
  • Right of Portability: Receive a copy of your data.
  • Communication Preferences: Opt-out of promotional emails at any time.

Contact

Should you have questions or wish to exercise your rights, please contact us:
Email: info@authenticafricamarket.co.ukAddress: 163A Alfreton Road, Nottingham, England, NG7 3JRFor the purpose of applicable data protection laws, Authentic Africa Market is the data controller of your personal information.